EcoAlign, a strategic marketing agency focused on energy and the environment, released its third Project Energy Code report titled, “Cracking the Green Code: Using a Values-Based Model to Improve Customer Communications and Marketing,” by distinguished communications strategist and research psychologist John Marshall Roberts. The report offers marketers a clear, scientifically-validated, values-based, customer profiling and messaging methodology for achieving the “green marketing” objectives, while challenging the depth and sufficiency of today’s marketing ideologies.

 

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