EcoAlign, a strategic marketing agency focused on energy and the environment, has released the second report in the Project Energy Code series.  "Markets, Technology and Institutions: Increasing Energy Efficiency Through Decentralized Coordination," was written by distinguished economist Dr. Lynne Kiesling. The report explores "decentralized coordination" and "centralized control" as competing approaches to achieve energy efficiency. Dr. Kiesling finds that decentralized coordination is more effective at closing the "green gap" -- the difference between consumers' stated intentions regarding the environment and their actions or behaviors in making investment and consumption decisions. The report discusses new infrastructure technologies that increase consumer awareness of electricity consumption and the ability of consumers to change their behavior. These infrastructure technologies facilitate economic decision-making through decentralized coordination and can increase energy efficiency and close the green gap.