| EcoPinion Survey 2 - Green Gap |
01/14/2008 - |
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EcoAlign released the second EcoPinion survey which provides further evidence of a green gap between willingness to adopt or purchase green products and services, and consumer value perceptions around those offerings. Concern for the environment is at an all time high, but consumers think that many forms of green technology are cost prohibitive, difficult to understand and maintain, and aesthetically unappealing.
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