EcoAlign Marketing
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EcoAlign is the energy and environment marketing agency. We develop and execute marketing strategies for utilities, renewable energy providers and companies operating in the energy and environment space. We are uniquely suited to help companies achieve their business objectives, from reaching efficiency program targets and improving customer satisfaction, to launching new products, increasing market share and repositioning for growth in the green tech space. |
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Evaluate - Create - Execute - Finance
We know the energy and environment space
We understand the utility regulatory environment, operational constraints and competitive and marketing challenges. Our partners and associates have vast experience and great reputations in the energy space.
We have unique insights into consumers’ purchase drivers
We have conducted proprietary research and developed a point of view regarding customers’ decision-making drivers that enables us to develop value propositions and marketing strategies that are built for success.
We offer superior marketing
We offer superior creative and strategic thinking, which, when combined with our knowledge of the energy space and customer drivers, allows us to develop and execute strategic roadmaps that engage customers and achieve objectives with speed, results and economic efficiency.
We offer financing and advisory services
As part of the DEFG LLC company structure, EcoAlign has access to DEFG Ventures, LLC which provides seed capital and advisory services to start-up companies in the energy and environment space. We are best suited to align your marketing strategy and capital needs and to bring your company to market successfully.
EcoPinion
EcoPinon is a bimonthly publication that provides a macro-level assessment of consumer values, drivers and behavior around energy and environmental needs, The survey targets 1,000 people matching the U.S. population by age, gender, region and ethnicity.
EcoAlign customers benefit from a fresh and insightful approach that delivers business results in a budget-constrained environment.
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"When asked to compare attributes of green technology, consumers who have not already adopted some form of green tech tended toward the more negative value attribute for every comparison. These consumers perceive green technology to be ugly, expensive, and difficult to understand and maintain." |
"Seventy seven percent (77%) of consumers think that energy efficient or green operations is the single most important quality of a corporation trying to be an environmental leader." |
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Project Energy Code
EcoAlign, a strategic marketing agency, was launched to understand, document and develop strategies to close the "green gap" between consumers’ stated intentions and their actual purchasing behavior in connection to energy consumption and the environment. We deeply believe that for the "green gap" to be addressed a massive societal behavioral change is required, one that will be driven by more than good green products. For this reason, EcoAlign is now working with social scientists to start a discussion on customer behavior towards sustainable energy consumption and conservation by identifying emotional, social, instinctual, psychological, subconscious codes that shape human actions and perceptions. This initiative is called "Project Energy Code."
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The artist reflects: Do people know what first step to take to “go green”? The image at the top of this page is a simple statement on the esoteric world of green. Some people might see "going green" as a maze and feel nervous about entering into this lifestyle. As you work through the maze, you encounter fewer turns and the route to the end becomes clear and unblocked. |
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