Andy Hunter currently serves as a Principal at EcoAlign. Mr. Hunter has worked for the worlds leading advertising agencies and fortune 500 brands. With a background in traditional media, account planning, and interactive, his career passion is bringing "new marketing" to life for clients struggling in a disruptive media environment. He is former founder and director of gsd&m’s connections planning and digital strategy practices. Having worked across marketing communication disciplines, Mr. Hunter brings a unique perspective to the art and science of branding and consumer insight. Focused on merging the strategic tools of brand planning, media targeting, and digital relationship marketing, he crafts engagement strategy that builds “conversational” brand campaigns. His goal is to bridge the gap between traditional brand planning and the complex strategic needs of digital marketing to create new strategy methods and marketing processes. Past category work includes assignments for BMW, American Express, Wal-Mart, PwC Consulting, Dreamworks, and United Healthcare at many of the worlds leading agencies: Ogilivy, Wunderman/Y&R, Hill Holliday, and GSD&M.