"Energy Utilities Have Much to Gain by Using New Social Media"
By Jorge Echeverría, Teddi L. Davis, and Andrea Fabbri
This is a reprint of an article published in Natural Gas & Electricity © 2010 Wiley Periodicals, Inc., April 2010 Natural Gas & Electricity journal. http://www3.interscience.wiley.com/cgi-bin/jhome/105559587.
Energy utilities have discovered that some of the pressures that they face are alleviated through the increased use of new social media. LinkedIn, Twitter, YouTube, Facebook, and the corporate blog are increasingly important. Monitoring and really listening to the conversation is key to developing a robust communications strategy inclusive of social media. Successful use of social media requires a reallocation of communications dollars toward more effective dialog and engagement with customers. DEFG-EcoAlign believe that all utilities would benefit from a strategic assessment of their communications goals and objectives within the context of social media.
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